About Firenze Attaché
Firenze Attaché is a boutique destination management company that assists people during their stay in Florence. The agency is committed to providing authentic and high-quality products, services and experiences to the city’s visitors and locals. Regardless of individual budgets.
Firenze Attaché ensures visitors enjoy a dream stay in the Tuscan capital.
Founder of Firenze Attaché
Laura Roca founded Firenze Attaché in 2022 after having worked for over 12 years in luxury hotels around the globe.
As the world began to reopen during the pandemic, hotels and restaurants found themselves facing major staff shortages. In particular, qualified personnel. This is the main reason why services and experiences have seen such a sharp decline in quality over recent years.
In 2022, Laura heard her calling: her love for both the travel industry and Florence inspired her to set up Firenze Attaché. A place which guides international visitors and locals towards high-quality restaurants, hotels and experiences while also acting as a local embassy should they require practical assistance.
It’s in the genes. Some just have it; a natural desire to deliver meaningful and heartfelt experiences. It’s a calling. We work instinctively and from the heart, to master and elevate our craft.
Here, we do what we were born to do: here, we answer The Calling
The Calling - Rosewood Hotel Group